Effective Date: 16 November 2025

Mulberry Collective is committed to providing quality services to you and maintaining the highest standards of privacy. This policy outlines our ongoing obligations to you in respect of how we manage your Personal Information and how we use website tracking technologies, adhering to the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act).

A copy of the Australian Privacy Principles may be obtained from the website of the Office of the Australian Information Commissioner at www.oaic.gov.au.

1. Collection of Personal Information

What is Personal Information (PI) and Why Do We Collect It?

Personal Information is information or an opinion that identifies an individual.

Examples of Personal Information we collect include: names, addresses, email addresses, phone numbers, payment details (via secure payment processors), and order history.

We collect your Personal Information for the primary purpose of providing our services to you, including:

• Order processing, fulfilment, and delivery.
• Customer support and management of your account.
• Marketing and communication regarding products, services, and promotions.

How Do We Collect Personal Information?

This Personal Information is collected in several ways, including:

• When you place an order on our website (www.mulberrycollective.com).
• When you create an account or sign up for our newsletter.
• Through correspondence via email or our contact forms.
• Indirectly through the use of cookies and website analytics (see Section 4).
• Via third-party integrations such as payment processors or shipping providers.

When we collect Personal Information, we will, where appropriate and where possible, explain why we are collecting the information and how we plan to use it.

2. Sensitive Information

Sensitive Information is defined in the Privacy Act to include information or opinions about such things as an individual's racial or ethnic origin, political opinions, health information, etc.

Mulberry Collective does not intentionally collect sensitive information. If such information is inadvertently provided, it will be used by us only for the primary purpose for which it was obtained, for a secondary purpose directly related to the primary purpose, with your consent, or where required or authorised by law.

3. Disclosure and Security of Personal Information

Disclosure to Third Parties

Your Personal Information may be disclosed in the following circumstances:

• To Service Providers involved in payment processing (e.g., Stripe, PayPal), order fulfilment (e.g., shipping carriers), email marketing, or analytics.
• Where you explicitly consent to the use or disclosure.
• Where required or authorised by Australian law (e.g., to law enforcement or regulators).

We do not sell or rent your Personal Information to external parties. We do not guarantee the privacy practices of linked or third-party websites.

Security

Your Personal Information is stored securely and protected from misuse, loss, and unauthorised access, modification, or disclosure. When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify it. Most Personal Information is kept in customer order records, which may be stored for a minimum of 7 years for business and legal purposes.

4. Website Data and Cookies

Mulberry Collective uses cookies, pixels, and other tracking technologies to enhance your user experience, analyse website performance, and assist with our marketing efforts.

What are Cookies?

Cookies are small files stored on your device that enable our website to remember your preferences (such as login details or shopping cart items) and provide aggregated, non-personally identifiable analytical data.

Types of Cookies We Use

We use cookies for the following purposes:

1. Strictly Necessary Cookies: Essential for the operation of the website (e.g., enabling secure login, maintaining cart functionality). These cannot be turned off.
2. Performance and Analytics Cookies: Used to track how visitors use our website, which pages are popular, and site performance. This helps us improve the user experience.

• Tools Used: We use Google Analytics to gather and process this data.

1. Functionality Cookies: Used to remember choices you make (such as language preference or region) to provide enhanced, more personal features.
2. Targeting and Marketing Cookies: Used to track browsing habits across different websites to display relevant and personalised advertising.

• Tools Used: We use the Meta (Facebook) Pixel and other ad network tracking tools for conversion tracking and retargeting purposes.

Managing and Disabling Cookies

You have the right to accept or decline the use of optional cookies. You can manage or disable cookies by:

• Browser Settings: You can usually disable, clear, or manage cookie settings through the options menu of your web browser (e.g., Chrome, Safari, Firefox).
• Specific Opt-Outs: You can specifically opt-out of Google Analytics tracking across all websites by installing the Google Analytics browser add-on.

5. Your Rights and Contact Information

Access to Your Personal Information

You may access the Personal Information we hold about you and request updates or corrections, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing via the details below.

Mulberry Collective will not charge a fee for an access request but may charge an administrative fee for providing a copy of your Personal Information. To protect your information, we may require identification before releasing requested details.

Maintaining the Quality of Your Personal Information

We will take reasonable steps to ensure your Personal Information is accurate, complete, and current. If you find that the information we hold is inaccurate or outdated, please advise us as soon as possible so we can update our records.

Policy Updates

This Privacy and Cookie Policy may change from time to time. The latest version will always be available on our website.

Privacy Policy Complaints and Enquiries

If you have any queries or complaints about our Privacy Policy or our management of your Personal Information, please contact us at:

Mulberry Collective

• Email: [Insert Contact Email Here]
• Phone: [Insert Contact Phone Number Here]